This week, my own chocolate news roundup. It’s a busy weekend for US chocolate, on top of other recent chocolate developments for me. I am in San Francisco, for the winter Fine Chocolate Industry Association conference, and all the exciting events that pop up around FCIA time. It’s like an early chocolate spring.
This year, the FCIA weekend is well-timed for my own work. The gathering of makers and industry experts in the Bay Area has given me opportunity to launch research for my new book! I have contracted with Polity Press to write the volume Cocoa, for their fantastic Resources series. I love these books:
There are about ten published titles already, with more in the works (including, now, my own). Each book in the series focuses on one commodity, and gives an accessibly written, yet detailed and contemporary account of the global political economy of that resource. University students use these books widely, but so do general readers who are interested in that particular good. I am, quite frankly, delighted to be author for the Cocoa volume, and have dived straight into the work.
Already, people with deep knowledge of the cocoa and chocolate industries have generously given of their time, which has been such a motivating start to the book-writing process. I’ve been interviewing practically from the moment I stepped off the plane here in San Francisco, and can see chapters coming into clearer focus as a result.
I’m also giving my own talks this weekend, and began yesterday evening with an event at The Chocolate Garage. I’ve known the Garage founder, Sunita de Tourreil, for some years now, and have always wanted to do an event at her unique chocolate space in Palo Alto. As Sunita describes it, “The Chocolate Garage is both an idea or a place. The idea is that you can shape the future by choosing what you love.”
The place is an actual garage, near to downtown Palo Alto, and it’s filled with the selection of chocolate bars that Sunita curates, very carefully, which meet her high and thoughtful benchmarks for both flavor and ethics. While currently open on Saturday mornings to anyone who wants to come by and check out the selection, The Chocolate Garage mainly operates on a membership model. Sunita has fostered a community of people who come together around a shared motivation to pursue, in all possible meanings of the term, better chocolate.
Given the high level of “chocolate education” among Garage members, I decided to do a bit of a provocative talk around the imagery used to advertise chocolate, which mostly appears on bar wrappers. It was a full house, and I am so appreciative to every Garage member who stayed for two full hours (or more!) to engage in discussion of issues that are very close to my heart. Thank you to Sunita for hosting me, and to all the very thoughtful chocolate lovers who made the evening an educational one for me too.
Today, I have the pleasure of observing the Cacao Grader Intensive workshop, of the recently launched Fine Cacao and Chocolate Institute. Institute founders Carla Martin (Harvard University) and Colin Gasko (Rogue Chocolatier) are on hand, leading attendees through tasting methods and more, as are Jamin Haddox (Certified Coffee Q Grader) and Chloe Doutre-Roussel (Chloe Chocolat). More on this to come. For now, it’s tremendously exciting to see a room full of people focusing with studiousness and care on the art and science of tasting. Before my eyes, the FCCI through its Grader Intensive is expanding the horizons of how we evaluate and appreciate cocoa and chocolate.
Up next tomorrow: the Fine Chocolate Industry Association day of events. I am very much looking forward to my Table Talk on the meaning of the word “artisan” in the chocolate industry today, based on my recent research. And then the Fancy Food show, along with more chocolate events, research, presenting, interviewing, and writing as the weekend unfolds. If you haven’t been to an east coast or west coast FCIA weekend, I highly recommend it. It’s one of the best gatherings of chocolate nerds around!